Chiltern cut your sandwiches but not the way you like them…!(Virgin Trains)

BACKGROUND

With Chiltern Railways having cut their onboard food offer, here at Virgin Trains, we thought there’s no better time to remind customers that our offering is going strong and here to stay.

http://www.standard.co.uk/news/transport/chiltern-railways-axes-all-onboard-catering-a3540181.html

At Virgin Trains, we see record numbers travelling on our route to and from the West Midlands. We all know that breakfast is the most important meal of the day and we wanted to offer hungry Chiltern customers the opportunity to have breakfast on us.

SO WHAT DID WE DO ABOUT IT?

On 2nd June 2017, Virgin Trains took the ‘Bacon Butty Battle Bus’ to the stations of Birmingham to let Chiltern’s customers’ know exactly what they’re missing out on.

And what a timely opportunity it was as just last week Chiltern announced it was removing its on-board catering offer. We want to remind people that ours is brilliant and that it’s here to stay.

We treated hungry commuters at Solihull, Warwick Parkway and Birmingham Moor Street to a delicious bacon ciabatta from our very own Virgin Trains’ branded food truck, served by our lovely people.

See the results for yourself by viewing the images attached.

SOME KEY STATS ABOUT OUR FOOD ON THE TRACKS

Record Numbers Travelling

More and more customers are choosing to travel with Virgin Trains in the Midlands:

  • A record 11.5m journeys were made in the route to and from London in the last year alone
  • That’s up 7% year on year / 27% in the last five years
  • For the first time, journeys to and from Birmingham to London top the 3m mark
  • That’s 16% more customer journeys between London and Coventry than five years ago

The Virgin Trains’ onboard catering is here to stay – and proving more popular than ever before

Five most popular sandwiches on the EBW route:

  • Bacon Ciabatta
  • B.L.T
  • Cheese & Chutney
  • Tuna, Cucumber and Spinach
  • Coronation Chicken

Customers on our Midlands’ route eat proportionately more Bacon Sarnies than any other route, with over 18k sold every year, in addition to those served up to our First Class customers.

The top five crisp snacks bought from the on-board shop:

  1. Cheese and Onion
  2. Salt & Vinegar
  3. Ready Salted
  4. Quavers
  5. Mini Cheddars

However, on all our other routes the favourite flavour is salt and vinegar showing that Brummies favour cheese and onion over any other.  

The top five drinks brought from the on-board shop:

  1. Breakfast tea
  2. Still water
  3. Americano
  4. Latte
  5. Carling

 

Virgin Trains Images…