The UK Scouts Association, in partnership with Arriva group train company CrossCountry, have launched a new animated film aimed at showing children the importance of acting safely near railway lines.
Released to coincide with the UK half-term school holidays, the short film offers five tips for children to stay safe. These include not trespassing on the railway, only using designated crossings, avoiding being close to electrified lines, being safe and responsible on station platforms and not treating the railways as a playground. The video has been produced in a bright infographic style using colour and animation in a format that will be familiar to a school-age audience.
Aimed at the Scout Association’s 150,000 Cub Scouts aged 8 -10 to encourage their taking up their Personal Safety Badge, the film is also being made available through CrossCountry’s ‘Community Hub’ website as part of its educational materials and information for schools and communities across Britain.
Speaking about the film’s launch, Simon Carter, Assistant Director for the Scout Association, said:
“The Scout movement is proud to work with CrossCountry to help our young people develop the skills they need to stay safe when travelling on Britain’s rail network. Through this partnership we are now educating over 2,000 young people each month on responsible travel and the consequences of railway crime. By making this film available on social media with our 23,000 scout sections and through CrossCountry and their partners, we aim to promote the message of safety to the masses.”
CrossCountry’s Managing Director, Andrew Cooper, added:
“We are delighted to continue our partnership with the Scout Association in helping promote the importance of staying safe. This new film imaginatively brings to life some of the dangers people can face when using the railway, and teaching these lessons to a younger audience should help reduce accidents in the years ahead. Alongside the Personal Safety Badge, this film is another example of Britain’s railways working in partnership to build stronger, safer communities.”
The Personal Safety Badge is an initiative by CrossCountry and the Scout Association, aimed at showing young people the importance of behaving safely and responsibly near the railway. Since its launch last summer over 2,000 Cub Scouts complete the badge each month, making it one of the most popular Scout badges.