Content network of TMB and App “DB trip” win the German Tourism Award
1st place goes to Brandenburg
The German Tourism Award 2018 goes to the digitization project “Content network Brandenburg” – which the TMB Tourism Marketing Brandenburg GmbH, the Tourism Association of Brandenburg and the DB Regio AG, Regio Northeast belonging as an external partner. The German Tourism Association (DTV) has the three winners announced on 15 November.
The jury examined 81 competition entries, in which the content network was able to prevail by its high level of innovation.
In the tourist content network 450 editors work together from all travel regions of the country and maintain 1,000 bookable accommodation offers, 25,000 events and 13,000 Points of Interest (POI) annually. The result is a high and consistent quality of tourism data currently played on some 60 national, regional and local websites and apps. In October 2017 also took place for the first time nationwide taking over the POI data of another state (Mecklenburg-Vorpommern) into the content network Brandenburg, so that the travel industry now have data for the whole of Northeast Germany available.
The TMB Tourism Marketing Brandenburg GmbH is here, therefore, the trend for the industry in Germany, as it acts as a data hub and holds POI data and events, including the images of tourist applications, structured and plays out for partners such as the German railway. This also convinced the jury: “At last a State to provide truly nationwide consistent quality content and customized play off for the guest succeed.”
Including DB Regio Northeast could fall back as a project partner in a very high-quality content with the app “DB trip”. The app uses the Brandenburg data as a basis and combines these curated in more than 200 tours to the public transportation system. The app “DB trip” has already been downloaded more than 80,000 times and has won prizes in two prestigious competitions. With the app one hand DB Regio North-East of the excellent data quality and tourism in the network benefits the other hand from the wider reach through the playout in the media of Deutsche Bahn.
DB Regio North-East is very proud to represent the content created with the App “DB trip” qualified in the context of public transport and to offer the perfectly planned day out for its passengers with it.
The app “DB trip” was created on behalf of DB Regio northeast. It is part of marketing services in the transport contracts with the contracting organizations VBB, VMV, NASA, VVO and ZVNL.
“DB trip” – tips for holiday season
Leave the urban jungle behind and rediscover Brandenburg and Mecklenburg-Vorpommern. With exclusive excursions of DB Regio North East in the new DB excursion app. From hiking trips to bicycle tour of city tour to wellness, from day trips to short trip – all conveniently accessible by train. From Advent brunch in Beetzseeheide on 8 December about “Wild Christmas” in the Nature Center at the game reserve Glauer Tal in Trebbin to family comedy “The Christmas goose Auguste” on December 26 in Cottbus has the app “DB trip” for the Christmas season many beautiful excursions to offer.